For Security Vendors

GO-TO-MARKET

  • Direct Business Development – Introduction to and support of enterprises and government purchasers as well as OEM, license, distribution and other business development initiatives
  • Channel – Develop strategy and programs to align a company’s products and resources to scale business growth by leveraging partner communities such as security consultancies and integrators, hosting providers, telecoms and VARs
  • Technology Partners – Develop and help execute strategies for capitalizing on relationships with other providers

MARKET STRATEGY & CONTENT DEVELOPMENT

  • Market Strategy – Assess business goals and technology offerings and create plans to influence new market development or disrupt established markets
  • Corporate Positioning and Messaging – Develop new or refine existing messaging or positioning to capture both business and technology differentiation, specializing in early stage companies moving from stealth mode into the market
  • Corporate Communications – Specialized public relations, analyst relations and social marketing plan development, with an emphasis on security thought leadership
  • Content Review and Production – Support content development for collateral material, web site review, press releases and contributed articles, sales tools, presentation development, seminar and trade show support and more

PRODUCT MARKETING & PRODUCT MANAGEMENT

  • Product Roadmap and Management – Work with management to help to define and prioritize product features based on market feedback. Additionally, we provide support in areas such as refining product/service development, pricing, SKU creation and more

CORPORATE DEVELOPMENT

MetroSITE has a unique financial perspective in the security market:

  • Mergers & Acquisitions – Provide both buy side and sell side services including advisory, research, strategic targeting, through deal structure and execution services
  • Capital Raising – Provide strategic introductions to prospective investors including financial institutions, venture capital, private equity and angel investors