- Business Development – Workshop with you to build a killer sales engine, including guidance on hiring and managing programs, as well as providing connections with enterprises and government purchasers as well as OEM, license, distribution, and other initiatives.
- Channel – Build strategies and programs to align a company’s products and resources to scale business growth by collaborating with security consultancies, integrators, MSSPs, hosting providers, telecoms and value-added resellers (VARs).
- Technology Partners – Create an integrations strategy and help create relationships with critical partners for long-term growth.
- Revenue Operations – From marketing and sales tech stack recommendations to building out your lead management, opportunity, and qualification processes, we can accelerate your growth.
MARKET STRATEGY & CONTENT DEVELOPMENT
- Market Strategy – Assess business goals and technology offerings and create plans to influence new the creation of new markets, or disrupt established markets.
- Corporate Positioning and Messaging – Develop new or refine existing messaging or positioning to capture both business and technology differentiation, specializing in early stage companies moving from stealth mode into the market.
- Corporate Communications – Specialized public relations, analyst relations, and social marketing plan development, with an emphasis on security thought leadership.
- Content Review and Production – Support content development for collateral material, web site review, press releases and contributed articles, sales tools, presentation development, seminar and trade show support and more.
- Crisis Management and Incident Response – Whether a business or security incident, we can help you with the strategy and the resources to act quickly and protect your business.
PRODUCT MARKETING & PRODUCT MANAGEMENT
- Product Roadmap and Management – Work with management to help to define and prioritize product features based on market feedback and create a full GTM process from roadmap inception to full market rollout. Additionally, we provide support in areas such as refining product/service development, pricing, SKU creation, and more.
MetroSITE has a unique financial perspective in the security market:
- Mergers & Acquisitions – Provide both buy-side and sell-side services including advisory, research, strategic targeting, through deal structure and execution services.
- Capital Raising – Provide strategic introductions to prospective investors including financial institutions, venture capital, private equity and angel investors.