For Security Vendors

GO-TO-MARKET

  • Direct Business Development – Develop business development strategy, and provide guidance on hiring and managing programs, as well as providing connections with enterprises and government purchasers as well as OEM, license, distribution, and other initiatives
  • Channel – Develop strategy and programs to align a company’s products and resources to scale business growth by collaborating with security consultancies, integrators, MSSPs, hosting providers, telecoms and value-added resellers (VARs)
  • Technology Partners – Develop integrations strategy and help create relationships with critical partners for long-term growth

MARKET STRATEGY & CONTENT DEVELOPMENT

  • Market Strategy – Assess business goals and technology offerings and create plans to influence new market development or disrupt established markets
  • Corporate Positioning and Messaging – Develop new or refine existing messaging or positioning to capture both business and technology differentiation, specializing in early stage companies moving from stealth mode into the market
  • Corporate Communications – Specialized public relations, analyst relations and social marketing plan development, with an emphasis on security thought leadership
  • Content Review and Production – Support content development for collateral material, web site review, press releases and contributed articles, sales tools, presentation development, seminar and trade show support and more

PRODUCT MARKETING & PRODUCT MANAGEMENT

  • Product Roadmap and Management – Work with management to help to define and prioritize product features based on market feedback. Additionally, we provide support in areas such as refining product/service development, pricing, SKU creation and more

CORPORATE DEVELOPMENT

MetroSITE has a unique financial perspective in the security market:

  • Mergers & Acquisitions – Provide both buy-side and sell-side services including advisory, research, strategic targeting, through deal structure and execution services
  • Capital Raising – Provide strategic introductions to prospective investors including financial institutions, venture capital, private equity and angel investors