MetroSITE

GO TO MARKET

• Direct Business Development – Introduction to and support of enterprises and government purchasers as well as OEM, License, Distribution and other business development initiatives
• Channel – Develop a strategy and program to align a company’s product and resources to scale the growth of business by leveraging partner communities such as security consultancies and integrators, hosting providers, telecoms, VARs and more
• Technology Partners – Develop and help execute strategies for capitalizing on relationships with other providers
• Online – Develop and execute an online lead generation programs and where possible online purchasing capabilities

PRODUCT MARKETING

• Product Roadmap and Management – We work with management to help to define and prioritize product features based on market feedback. Additionally, we provide support in areas such as refining product/service development, pricing, SKU creation and more
• Online Search – Develop campaigns to test key messages for online purchasers
• Online Analytics – Ongoing review of marketing campaigns to effectively allocate budget and refine messaging
• Online Media Monitoring and Interaction – Monitor and respond to online blogs and forums in a grassroots outreach effort, integrating offline and online marketing strategies
• Content Review and Production - Support content development for collateral material, web site review, press releases and public relations creations, sales tools, presentation development, seminar and trade show support and more

CORPORATE DEVELOPMENT & FINANCING

MetroSITE has a unique financial perspective in the security market which includes experience raising and investing capital as well as executing on mergers & acquisitions.

• Mergers & Acquisitions – Provide both buy side and sell side services including advisory, research, strategic targeting, through deal structure and execution services
• Capital Raising – Provide strategic introductions to prospective investors including financial institutions, venture capital, private equity and angel investors